The tourism sector in many UK destinations face challenges in engaging visitors beyond traditional attractions. ​Many tourists seek interactive experiences that deepen their connection to local culture.

​

Inspired by this Great British Walk of Fame (GBWF) the owners and operators of the Walk of Fame cultural exhibitions in the UK are taking the traditional format into the digital age with the introduction of the world first ‘Virtual Walk of Fame’ to be showcased in Brighton

to celebrate the many famous individuals and organisations from across the historic, creative, sporting and innovative spectrum closely associated with the city and it’s neighbouring areas, a list of luminary names the likes of which is only be exceeded by London.

​

​

GAME CHANGER

​

September 2025 will witness this groundbreaking initiative transforming Brighton`s iconic streets into an interactive playground where tourism meets technology. Visitors and locals alike can embark on a unique journey through exclusive fun gamification to the city`s most celebrated locations, discovering digitally hidden stars of inductees from across the historic, creative, sporting and innovative spectrum closely associated with the city and it’s neighbouring areas unlocking a world of retail rewards along the way with their achievements acquiring discounts and offers at ‘STAR. PARTNER’ affiliated outlets identified across the city centre including shops, restaurants, and attractions.

​​​​